How a Podcast Can Grow Your Small Business

podcast Feb 02, 2021

Promoting your small business can be challenging. You might be a solo entrepreneur and think you don't have enough time to produce a podcast show each week or don’t have time to learn the tech side of podcasting. 

As a business owner, you have many ways to reach your audience or ideal customer. You can advertise on radio, TV, social media, and beyond. If you are using these media and are happy with the results, continue to do so. That said, think of podcasting as an additional resource and your show is another tool to add to your marketing toolkit.

Having a podcast show gives you the opportunity to talk directly to your audience and customers. For example, If you’re a life coach and want to reach potential clients, what better way to show them how you work, the results you produce, and the transformation you create than to have them hear it directly from you. There's something magical that happens when people hear your voice and 'click' with you. 

Your show can give clients insight into your process. Current clients can share their experiences or you can invite leaders in your niche as a guest on your show. When you produce your own podcast, you have editorial control over every aspect of your show. You decide what content is released, define the call to action, and where to send your listeners. 

Think of your show and your Show Notes as a platform to expand your audience. Listeners from all over the globe and outside of your current audience can tune in and get to know, like, and trust you. You don’t need 10,000 listeners to make an impact--you just have to reach the right person and bring them into your circle.

All Things Relax with Sandi D. podcast producer, G, has over 20 years of music industry experience. He makes this analogy: Back in the day, bands did not have to sell a million records or sell out every arena to earn a decent revenue. They only had to find their audience and create super fans to spread the word and their music. Super fans in the music world can be equated to customer referrals. 

You too can have a podcast show to reach your audience and create super fans. 

Not sure how to start a podcast? All Things Relax Studios can help you through our eCourse, the Introvert's Guide to Rocking Your Podcast.

Our eCourse includes tips and insights into how to set up your studio on a budget yet sound like a pro, define your show, get into the right mindset (boost your confidence), record, edit, and mix your show, and more. G leverages his years of sound engineer experience to help YOU sound like a podcast pro

All Things Relax with Sandi D. podcast host, Sandi D., gives you tips on how to identify and invite guests and shares her Show Notes template. Whether you need help and special attention with mindset (read confidence boost) or technical questions, Sandi D. and G are here to help!

When you sign up for our eCourse, you also receive access to our private Facebook group, Introverts Guide to Rocking Your Podcast, where you will receive additional live trainings and can ask your questions. 

Our goal is to help as many small businesses as possible reach their audience so that they can be successful. We hope to see you inside the eCourse/Facebook community.

For more information about our eCourse, please visit here. 

Stay tuned for our upcoming post about how you can leverage being a podcast guest to build your authority.